Brighton Leadership Group

Share on linkedin
Share on facebook
Share on twitter

Shiny Object Syndrome

There is a trend taking over corporate IS/IT called “Shiny Object Syndrome.” You have seen and heard the technologists who are fascinated by new technology.  Like raccoons, they are constantly in pursuit of the next shiny object.  Recently I was talking with an Associate Director at a Fortune 100 company about my concerns. Not only did he agree with me that he suffered from “Shiny Object Syndrome,” he proudly stated that he brought lots of shiny objects back to the nest for the team to implement.
The issue with Shiny Object Syndrome is that it delivers a solution to a problem or set of requirements that was never defined.  Users are not consulted or engaged until the shiny object is delivered.  The technologists suffering from Shiny Object Syndrome are so delighted with the shiny objects that they lose sight of the value they should be delivering to the end users. The people who are getting buried in shiny objects do not understand their purpose or use them properly.
It’s time to stop the madness and begin with SUCCESS in mind.  What is success?  The technologist raccoon with the most shiny objects does not win a prize.  By understanding what is needed to achieve success and it is possible to identify the people, processes and shiny objects that support accomplishing success. So begin with the clear, complete definition of success and find the shiny object that best accomplishes that definition.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More Articles

change succeed

4 Tips to Succeed When Leading at the Pace of Change

Would you say the pace of change has increased, decreased or remained the same? Your perception matters and it impacts every facet of your leadership. …

Read More →
strategies of successful leaders

Strategies of Successful Leaders

Over the last few weeks we recorded a series of videos addressing leadership challenges identified by members of the group Scott mentors from the Executive’s …

Read More →
lead with purpose

3 Ways to Lead With Purpose

We are celebrating Freedom week in honor of the Rebel Leader Community launch. You are free to lead with purpose is the theme of today’s …

Read More →
A curious leader

The Case for Curious Leadership

Nothing new comes from the status quo. There is no new awareness, no problem solving, no value creation, no innovation and no adaptability without asking …

Read More →
Scroll to Top