Brighton Leadership Group

Share on linkedin
Share on facebook
Share on twitter

Gone in 30 Seconds

Attention is fleeting. The attention span of a human is less than that of a gold fish!
Do you realize that every attendee on your conference call is recycling their attention every 30 seconds or less? That might explain a few things!
Your attention is a resource. If you aren’t managing it, it’s managing you!  When you harness and employ the full power of attention you get more of the right things done and you lead a richer life.
ATTENTION matters to you

Short attention spans are why messages need to be reinforced over and over and over and over. If your listener is in an attention refresh cycle you will completely miss his or her ability to hear what you are saying.

Short attention spans are made shorter by stress, distractions and decision overload.

What you can do:

  • Practice Mindfulness – Mindfulness is about being non-judgmentally aware and in the present moment. Meditation is engaging in a mental exercise, such as concentrating on breathing or repeating a mantra, for spiritual or relaxation purposes. Both are excellent, but for attention purposes mindfulness creates the ability to decide where to allocate your processing resources.
  • Enjoy Nature – Take a walk in the park or look at the clouds and the sky. Nature nourishes the soul and has been shown to help people to concentrate better. The official name is Attention Restoration Theory, which asserts that human beings have a psychological need for nature.
  • Be Intentional. Decide where to place your attention. Recognize the limitations of your brain to consciously process information and perform tasks. Be purposeful about how you spend your attention so that it achieves the goals you set according to your priorities. Stop being a slave to environmental attention robbers.

The next time you are interacting with someone who is focused on doing a task for you (a travel agent investigating something for you or a waiter taking your order) don’t risk interrupting their attention. Stay focused on the task and allow the power of their sustained attention to fully operate.
Recognize the importance of attention and harness it by being mindful, enjoying nature and deciding where to spend it.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More Articles

change succeed

4 Tips to Succeed When Leading at the Pace of Change

Would you say the pace of change has increased, decreased or remained the same? Your perception matters and it impacts every facet of your leadership. …

Read More →
strategies of successful leaders

Strategies of Successful Leaders

Over the last few weeks we recorded a series of videos addressing leadership challenges identified by members of the group Scott mentors from the Executive’s …

Read More →
lead with purpose

3 Ways to Lead With Purpose

We are celebrating Freedom week in honor of the Rebel Leader Community launch. You are free to lead with purpose is the theme of today’s …

Read More →
A curious leader

The Case for Curious Leadership

Nothing new comes from the status quo. There is no new awareness, no problem solving, no value creation, no innovation and no adaptability without asking …

Read More →
Scroll to Top