Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Gone in 30 Seconds

Attention is fleeting. The attention span of a human is less than that of a gold fish!
Do you realize that every attendee on your conference call is recycling their attention every 30 seconds or less? That might explain a few things!
Your attention is a resource. If you aren’t managing it, it’s managing you!  When you harness and employ the full power of attention you get more of the right things done and you lead a richer life.
ATTENTION matters to you

Short attention spans are why messages need to be reinforced over and over and over and over. If your listener is in an attention refresh cycle you will completely miss his or her ability to hear what you are saying.

Short attention spans are made shorter by stress, distractions and decision overload.

What you can do:

  • Practice Mindfulness – Mindfulness is about being non-judgmentally aware and in the present moment. Meditation is engaging in a mental exercise, such as concentrating on breathing or repeating a mantra, for spiritual or relaxation purposes. Both are excellent, but for attention purposes mindfulness creates the ability to decide where to allocate your processing resources.
  • Enjoy Nature – Take a walk in the park or look at the clouds and the sky. Nature nourishes the soul and has been shown to help people to concentrate better. The official name is Attention Restoration Theory, which asserts that human beings have a psychological need for nature.
  • Be Intentional. Decide where to place your attention. Recognize the limitations of your brain to consciously process information and perform tasks. Be purposeful about how you spend your attention so that it achieves the goals you set according to your priorities. Stop being a slave to environmental attention robbers.

The next time you are interacting with someone who is focused on doing a task for you (a travel agent investigating something for you or a waiter taking your order) don’t risk interrupting their attention. Stay focused on the task and allow the power of their sustained attention to fully operate.
Recognize the importance of attention and harness it by being mindful, enjoying nature and deciding where to spend it.

Shopping Cart
  • Your cart is empty.
Scroll to Top