Brighton Leadership Group

Share on linkedin
Share on facebook
Share on twitter

Creating Followership

A search of Amazon shows over 100,000 books available on the subject of leadership. While followership isn’t as popular (only 289 results on the topic) it’s the leading indicator of whether or not real leadership is happening.
If you don’t have followers are you really a leader?  As a leader it is your responsibility to create conditions to increase the commitment of your followers.
Here are three ways that you, as a leader, can create these conditions:

  • Take time – to understand and help your followers apply their strengths. Research shows that strengths based leadership significantly increases engagement which leads to greater follower commitment.
  • Create connections – through community. Provide intentional opportunities for your team to develop connections in the workplace. The world of social media has demonstrated that a chorus of many voices often drowns out a single voice. Building strong communities within your followers provides a platform to lead from.
  • Be a leader – that others want to follow. Model integrity, authenticity and competence to inspire followers to respect and trust in you.

The opposite of followership is desertion. Studies show that one of the most frequently cited reasons for leaving a job is a problem with the employee’s manager. This is clear evidence of failed leadership and a result of not providing conditions to increase the commitment of your followers.
Build on strengths, create communities and model the critical leadership behaviors needed to enhance your leadership through followership.
Focus on honing your leadership skills so that when you look behind you people will be following you. This is the measure of a true leader.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More Articles

change succeed

4 Tips to Succeed When Leading at the Pace of Change

Would you say the pace of change has increased, decreased or remained the same? Your perception matters and it impacts every facet of your leadership. …

Read More →
strategies of successful leaders

Strategies of Successful Leaders

Over the last few weeks we recorded a series of videos addressing leadership challenges identified by members of the group Scott mentors from the Executive’s …

Read More →
lead with purpose

3 Ways to Lead With Purpose

We are celebrating Freedom week in honor of the Rebel Leader Community launch. You are free to lead with purpose is the theme of today’s …

Read More →
A curious leader

The Case for Curious Leadership

Nothing new comes from the status quo. There is no new awareness, no problem solving, no value creation, no innovation and no adaptability without asking …

Read More →
Scroll to Top