Brighton Leadership Group

Share on linkedin
Share on facebook
Share on twitter

10 Tips for Building Trust

During times of change, it’s essential to repeat a message over and over. Most people do not fully understand, accept and adopt something the first time they hear about it. Change management best practice is to repeat something 5-7 times for it to “stick.”

There is a caveat to the need for repetition. If people don’t trust you, it doesn’t matter how much you repeat something – they won’t believe you. (We got this research-based insight from an Accenture presentation at an ACMP Change Conference.) This insight makes sense intuitively AND it caused us to rethink how we advise leaders who are interested in leading successfully through change.

Before you craft a perfect message that you repeat over and over, evaluate the level of trust that exists. Then work on building trust, before you work on making a change.

Here are ten ways to intentionally build trust:

  1. Keep your word. Close the say – do gap.
  2. Make decisions thoughtfully, explain your thought process and have the courage to say “no.”
  3. Be honest and kind. Say “please” and “thank you.”
  4. Make time for consistent and frequent communication even if it means saying, “I don’t have the answer yet.”
  5. Recognize and affirm constructive behavior. Recognize and correct destructive behavior.
  6. ASK questions that enable others to gain insight rather than TELLing them what you think they need to know.
  7. Consider the long-term impact of your words and actions. Short-term gain can create long-term pain.
  8. Listen and ask clarifying questions for understanding. Be careful of non-verbal reactions that invalidate your listening intent.
  9. Model the behavior that you want to see others exhibit. In other words, BE the change.
  10. Admit mistakes and ask for forgiveness. Would you rather be right or be in relationship?

Trust is the foundation of all relationships. Trust is the grease that makes things go faster, work smoother and cost less. Trust may be hard to define, but we do know when it’s lost. Be intentional about using your words and actions to build rather than destroy trust.

In life and business, relationships are important—but they are empty unless they are established and based upon trust. – Horst Schulze

Leave a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More Articles

change succeed

4 Tips to Succeed When Leading at the Pace of Change

Would you say the pace of change has increased, decreased or remained the same? Your perception matters and it impacts every facet of your leadership. …

Read More →
strategies of successful leaders

Strategies of Successful Leaders

Over the last few weeks we recorded a series of videos addressing leadership challenges identified by members of the group Scott mentors from the Executive’s …

Read More →
lead with purpose

3 Ways to Lead With Purpose

We are celebrating Freedom week in honor of the Rebel Leader Community launch. You are free to lead with purpose is the theme of today’s …

Read More →
A curious leader

The Case for Curious Leadership

Nothing new comes from the status quo. There is no new awareness, no problem solving, no value creation, no innovation and no adaptability without asking …

Read More →
Scroll to Top

I look forward to speaking with you

Fill in your details and I’ll get back to you.

I look forward to speaking with you

Fill in your details and I’ll get back to you.

I look forward to speaking with you

Fill in your details and I’ll get back to you.